Roger Pay: CEO of Bestar Singapore & Gold House M&A
- Roger Pay
- Jan 1
- 5 min read
Updated: Feb 7
Roger Pay: CEO Profile
Roger Pay: CEO of Bestar Singapore & Gold House M&A
Roger Pay is a distinguished leader in the Singaporean professional services landscape, bringing over 30 years of accounting, consulting, and strategic leadership experience to his roles. As the CEO of Bestar Singapore and Gold House M&A, Roger is the driving force behind the firm’s mission to deliver operational excellence and long-term sustainable growth.
Beyond his leadership in Singapore, Roger serves as the CEO for Bestar Hong Kong and Malaysia, overseeing the organization’s performance across these key Asian markets. His remit covers a comprehensive suite of services, including assurance, tax, consulting, and strategy and transactions.
A Visionary Leader in Digital Transformation & Sustainability
Roger is a staunch advocate for the integration of artificial intelligence (AI) and digital technology to drive value creation. With a career spanning three decades, he helps organizations navigate complex business landscapes by focusing on:
Digital Transformation: Leveraging technology to modernize operations and enhance efficiency.
Sustainability: Guiding businesses toward sustainable growth and ESG (Environmental, Social, and Governance) excellence.
Ecosystem Building: Creating cross-sector alliances that foster innovation and economic opportunity.
Social Impact: Promoting social mobility and lifelong learning within the professional community.
Professional Experience & Expertise
Before his 15-year tenure as CEO, Roger developed deep expertise in due diligence and financial reporting. His experience working with global and listed companies allows him to provide high-level insights into:
Business strategy and M&A transactions.
Risk management, governance, and compliance.
Financial forensics and managed services.
Family office advisory and trust services.
"Our purpose is grounded in making a difference to our clients, our communities, and the society we operate in. We build trust to deliver sustained outcomes." — Roger Pay
Education & Professional Accreditations
Roger’s leadership is backed by an impressive array of academic and professional credentials:
Education:
Bachelor of Commerce (Accounting) – The Australian National University
Professional Accreditations:
Chartered Accountant (CA) – Institute of Singapore Chartered Accountants (ISCA)
CPA Australia
ASEAN Chartered Professional Accountant (ASEAN CPA)
ISCA Financial Forensic Professional (FFP)
Certified Family Office Advisor – Wealth Management Institute (WMI)
Certificate in Trust Services – Wealth Management Institute (WMI)
Shaping the Future of Professional Services
As a board member and advisor for several private organizations in Singapore, Roger is committed to stewardship. He focuses on creating professional growth opportunities for the Bestar family while ensuring the integrity of capital markets through transparent financial reporting.
Whether he is navigating intricate M&A landscapes or advocating for technological enablement, Roger Pay continues to shape the future of business in Asia with confidence and purpose.
LinkedIn Post
Here are three LinkedIn posts, ranging from a professional leadership update to a more personal, purpose-driven narrative.
1: The "Thought Leader" (on Innovation & Growth)
Highlighting Roger’s vision for the future of the industry.
Driving Value Through Innovation and Trust
In a rapidly evolving global economy, the intersection of technology and sustainability is where the most significant growth happens. As CEO of Bestar Singapore and Gold House M&A, my focus remains on helping organizations navigate these complexities with confidence.
With over 15 years in the professional services sector, I’ve seen firsthand how Artificial Intelligence and Digital Transformation can be harnessed not just for efficiency, but for genuine value creation and long-term sustainability.
At Bestar, we aren’t just looking at the balance sheet; we are building ecosystems that promote social mobility, lifelong learning, and economic empowerment.
I am incredibly proud of our team across Singapore, Hong Kong, and Malaysia for their dedication to maintaining the integrity of capital markets while embracing the tools of the future. Let's continue to build trust and deliver sustained outcomes together.
2: The "Milestone/Anniversary" (on Stewardship)
Celebrating his 15-year tenure and the firm's culture.
15 Years of Purpose-Led Leadership at Bestar 🇸🇬
Reflecting on my 15-year journey as CEO of Bestar Singapore, I am reminded that our purpose is grounded in making a difference—to our clients, our communities, and each other.
Our growth across Asia (Singapore, Malaysia, and Hong Kong) has been driven by a simple philosophy: Stewardship. By providing our people with the best opportunities to grow professionally, we ensure that we deliver the highest quality of service in assurance, tax, and strategy.
Thank you to our clients and partners for your continued trust. We are excited to keep shaping the future of professional services with transparency and technological enablement.
3: The "Short & Impactful" (on Credentials)
A quick update or re-introduction to his network.
Navigating Complexity with Experience
From M&A due diligence to financial forensics and family office advisory, the professional landscape in Singapore requires a blend of deep expertise and forward-thinking strategy.
As CEO of Bestar Singapore and Gold House M&A, I am committed to leveraging my 30+ years of experience—and my background as a Chartered Accountant and Financial Forensic Professional—to help businesses evolve.
Our mission is clear: ✅ Drive digital transformation ✅ Champion sustainable business practices ✅ Strengthen trust in financial reporting
Connect with me to discuss how we can work together toward a shared future of innovation.
Executive Bio
Here is a concise Executive Bio.
Executive Profile: Roger Pay
CEO, Bestar Singapore & Gold House M&A
Roger Pay is a veteran leader in the Singaporean professional services sector with over 30 years of experience in accounting, business strategy, and digital transformation. As the CEO of Bestar Singapore and Gold House M&A, Roger oversees strategic growth and operational excellence across Singapore, Hong Kong, and Malaysia.
Throughout his 15-year tenure as CEO, Roger has been a vocal advocate for the "stewardship" model of leadership—prioritizing professional development for his team and building long-term trust with global and listed clients. He specializes in helping organizations navigate complex business landscapes by integrating artificial intelligence, sustainability, and risk management into their core operations.
A multi-disciplinary expert, Roger holds several prestigious accreditations, including Chartered Accountant (ISCA), CPA Australia, and ISCA Financial Forensic Professional. He is an alumnus of The Australian National University and serves as a board advisor to several private organizations, where he focuses on driving economic empowerment and social mobility.
Key Areas of Expertise:
Strategic Leadership: M&A, business transformation, and regional operations.
Financial Integrity: Assurance, tax, financial forensics, and compliance.
Digital Innovation: AI adoption and technology-driven value creation.
Private Wealth: Certified Family Office Advisor and Trust Services expert.
Roger Pay: CEO of Bestar Singapore & Gold House M&A
"Let’s connect! You can reach out to me directly for insights on M&A, digital transformation, or professional services in the ASEAN region via the link in my bio or my LinkedIn profile. Looking forward to the conversation! #Connect #Networking #BestarAsia"
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